A nudge toward healthier food choices: the influence of health star ratings on consumers’ choices of packaged foods
نویسندگان
چکیده
Purpose This study aims to reveal the presence of products with negatively correlated nutrients in marketplace and their implications for consumer choices. It also investigates role an overall simplified nutrition scoring system (SNSS) – health star rating (HSR), improving healthiness Design/methodology/approach Three (lab, online eye-tracking) experiments investigate effects mitigating SNSS consumers’ food A final panel-data analyzes changes actual purchases after introduction HSRs (an SNSS) Australia. Findings Experimental results show that consumers use a decision strategy based on dominant nutrient choose products, which creates halos leads less healthy choices when have nutrients. The more accurate perception healthier Panel data analysis shows increased HSRs. Research limitations/implications investigated effect specific categories, but not shopping basket. Practical For policymakers, this paper helps options. Food manufacturers retailers could be motivated formulate Originality/value is first document highlights unique SNSS, helping identify options
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ژورنال
عنوان ژورنال: European Journal of Marketing
سال: 2021
ISSN: ['0309-0566', '1758-7123']
DOI: https://doi.org/10.1108/ejm-11-2019-0851